How Do I Print A Leaflet?
A leaflet is a staple of promotional and marketing literature, commonly with a gloss or matte finish. It often has a low print run, so it’s expected to be produced in large numbers, which is why leaflets are usually just printed on one side of the paper.
Leaflets aim to promote products and services such as bars, restaurants, shops and market stalls. They can also be used to promote events, and they might be handed out on the street or given out in adverts.
How do I print a leaflet?
You can use either litho printing, or digital printing to print your leaflets. Which option you choose depends on the quantity required as well as the leaflet size. The most popular method is digital printing.
Main benefits of using digital printing:
- Personalisation – this method allows each sheet to be unique and personalised, which can be very helpful in targeted marketing campaigns.
- Speed – It only takes a few hours for digitally printed leaflets to be printed and ready for shipping. This means reducing the lead time of products, whilst still making sure the leaflets are high quality and meet customer standards.
- Cost-effective – Digital printing has a lower set-up cost than litho printing.
You should use litho printing when:
- You are wanting larger quantities. The lithographic print does have a higher set-up cost than digital, but as the quantity of leaflets increases, the cost is spread over the print run, so when you have over 5000 for example, it actually becomes more cost-effective to use this method.
- You need colour replication. There are simply just some colours that litho presses replicate better!
What paper should I choose?
The paper you choose will make a difference – if you go for something special like an artboard coated, it might cost a little more, but it is well worth it for something that looks professional and will stand out. Alternatively, you can choose cheaper materials for your leaflets if they will be handed out with no extra printing or finishing touches added.
- Silk paper has a smooth surface and is the most commonly used paper choice.
- Uncoated paper allows the ink to sink in, whereas coated paper-like silk and gloss stop the ink from sinking into the page. Uncoated paper creates more muted tones. The slight texture of uncoated paper tends to be very popular.
- Gloss paper has a shiny appearance and should be used for leaflets with extremely vibrant images.
What size should I print my leaflet?
The most common sizes used in leaflet printing are A4 (210x297mm) and A5 (148x210mm). An A6 leaflet is popular for small amounts of leaflet printing, e.g. for coffee shops. DL (which is ⅓ of A4) is a common envelope size and allows leaflets to perfectly fit inside.
There are also many folding options available to you when printing leaflets. Here are some of the most common:
- Half-fold leaflets. For example, A4 to A5 folded leaflet. This can be either on the horizontal or vertical axis.
- C fold leaflet. These can have 6 or 8 sections depending on size. For example, an A4 leaflet would have 3 sections on each side. You need to consider your image and design for this type of leaflet.
- Z fold leaflet. Also known as accordion fold leaflets, they are less common than others but still give a great purpose. The most important positions to consider is the front and back, as the back panel is on the other side from the front so must be planned carefully when in design. It is best to design z-fold leaflets as flat pages and each panel should be designed at the same size.
- Gatefold leaflet. The name comes from the fact that the leaflets open like a gate and the folds are hinged at the back. When done correctly the end result is outstanding, but this can be quite challenging for the graphic designers and print team.
Using a printing company will provide you with high-resolution images. There are also other advantages such as bright white papers, expert advice, free delivery and competitive prices. The Printers is the best option if you want to ensure that your leaflets are of high quality. Get a quote today for your leaflets.